URC Exclusive - Shootout At ButtonwillowShootout At Buttonwillow
Mazda opens the door for Nick Evans to begin his pro racing career
We’ve seen what it takes to pursue dreams of being a pro racer, and frankly it can be a daunting challenge. As much as people would like to think otherwise, moving up through motorsports is more than a simple meritocracy. A successful pro racing bid takes more than talent, it takes partnership and funding, and unless you are independently wealthy or have a sugar daddy willing to kick down for all the expenses, you likely will have to appeal to sponsors to fund your efforts.
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By: URC Staff; Photography; URC Staff, Mazda/Al Merion - 11/20/2009
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URC Exclusive - Nose To The Grindstone
URC Exclusive-Nose To The Grindstone
It’s almost hard to believe that it has been more than a decade since FWD drag cars started traveling into single-digit ¼-mile elapsed times. In some ways, it doesn’t feel like it was all that long ago that import motorsports legends like Kenny Tran, Stephan Papadakis, and Ed and Ron Bergenholtz were one upping each other at drag strips month in and out, but during the turn of the century the scene was ripe for innovation and progression because of these players and others.
11/18/2009 - Full Article

URC Exclusive - Made To Order
URC Exclusive-Made To Order
Despite its lack of popularity in the United States, touring car racing remains one of the most competitive and accessible forms of motorsport for many that can’t afford to drop significant coin on a big-league program. It is real wheel-to-wheel competition for the serious, not just some weekend diversion for the halfhearted.
11/11/2009 - Full Article - Event Images

URC Exclusive - Xpressionism
URC Exclusive-Xpressionism
One of the seemingly more unconventional ways car companies get the word out about their cars is to hand a few over to the art community. Everyone from Scion to BMW have seen their fare turned into literal rolling masterpieces, and while we don’t know if this is at all an effective means of marketing, it sure results in some interesting-looking vehicles.
11/2/2009 - Full Article

URC Exclusive - SEMA 2009 PREVIEW: Scion
URC Exclusive-SEMA 2009 PREVIEW: Scion
Bowls is an upscale lifestyle boutique in Southern California that lives by the motto “Blurring the lines for all to see...” It achieves this by introducing its clientele to a blend of unique and eclectic products they may have never known existed - hard-to-find and limited goods from across a spectrum of markets that are unavailable at traditional chain stores.
10/29/2009 - Full Article - Event Images

URC Exclusive - SEMA 2009 PREVIEW: Tjin Edition RoadShow Chevy Camaro SS
URC Exclusive-SEMA 2009 PREVIEW: Tjin Edition RoadShow Chevy Camaro SS
The Tjin Edition RoadShow 2010 Chevy Camaro SS, in conjunction with General Motors and Real AutoWorks, will be debuting in the Air Lift booth (#23633) at the SEMA show on November 3.
10/29/2009 - Full Article

URC Exclusive - Life Imitating (Virtual) Art
URC Exclusive-Life Imitating (Virtual) Art
It seems the driving simulator Forza Motorsport 3 is already an unqualified hit among several spheres of influence, and it just barely went on sale to the public yesterday. The gaming press is mostly smitten with its near-photorealistic graphics and ease of accessibility. When we messed with Forza 3 at its official launch last week, we were sufficiently impressed with the detailed level of tuning the sim provides - pretty much blows every other product we’ve seen out of the water.
10/28/2009 - Full Article

URC Exclusive - 2009 SEMA Show Spotter's Guide
URC Exclusive-2009 SEMA Show Spotter's Guide
The writing is, very clearly, on the wall - this year's SEMA Show, running from November 3 to 6, could shape up to be a stinker for the small-displacement tuner crowd. True, the organization throwing the shindig is crowing about potentially strong attendance in spite of the recession, and for lovers of modern pony cars it looks like it'll be a banner year for the Mustang/Camaro/Challenger set, particularly with Ford as the official manufacturer of this year's show.
10/27/2009 - Full Article

URC Exclusive - Forza Motorsport 3
URC Exclusive-Forza Motorsport 3
The hype for "Forza Motorsport 3," the highly anticipated next edition of the driving simulator series for the Xbox 360 game console, reached a new high this week when developers invited select media to a launch party at the CEC Wheels showroom in Century City, Calif.
10/23/2009 - Full Article

URC Exclusive - Lexus LFA Drops
URC Exclusive-Lexus LFA Drops
Waking up this morning to find the automotive press abuzz about the global debut of Lexus' first supercar was a little like finding the latest issue of our favorite nudie mag in the mail - we couldn't wait to dig into the pictures and learn more about the LFA's most intimate bits.
10/21/2009 - Full Article

URC Exclusive - Defying Death
URC Exclusive-Defying Death
We have always been fans of one-time prominent sport compact drag racer Gary Gardella and Gardella Racing, his eponymous New Jersey-based team that currently supports Ryan Tuerck and the Mobil 1 Pontiac Solstice in Formula DRIFT. So when we recently got word of a new blog/site he has been working on with good friend Steve Mars, we knew we would at least add the address to our bookmarks and check it out.
10/16/2009 - Full Article

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Continental and Hoosier Announce Strategic Alliance
Posted By: URC Staff - 11/2/2009

Yokohama Tire Corporation's All-New ADVAN Neova AD08 Scores Big at Tire Rack 'Extreme Performance Summer Testing' Event
Posted By: Yokohama Tire Corporation - 7/8/2009

Snap-on Sponsors Formula Drift Championship
Posted By: Snap-on - 7/7/2009

Scion Announces Pricing For xD Release Series 2.0 Final Limited Edition For 2009
Posted By: Scion - 6/11/2009
 

Hankook/Rockstar Energy Drink Subaru STI Now Running Cool With Mishimoto

Toyo Tires Renews Longtime Sponsorship of NASA Racing

Ross Miller Wins Redline Time Attack! Class on Toyo Proxes R888 Tires, Proxes R1R Shod Cars Score Podiums in SCCA ProSolo

BFGoodrich Tires Takes X Games Rally Gold; Sweeps Podium
 
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Battle of the Imports - Fontana, CA 11/22/2009